We were challenged by @w00dw00d to design a virtual world to hold their PF23 collection. The inspiration was the strong silhouettes, reflections, and movements created through the interplay of natural elements - sand, water, wind, and light.
We were challenged by @w00dw00d to design a virtual world to hold their PF23 collection. The inspiration was the strong silhouettes, reflections, and movements created through the interplay of natural elements - sand, water, wind, and light.
Thecampaign marks the brand's first digital showcase. Leveraging AI technologies, the campaign presents the new collection set in an barren landscape, inhabited by Wood Wood characters in constant pursuit of an undefined greatness.
This novel campaign deftly combines cutting-edge technology and fashion aesthetics, creating an immersive narrative experience for the audience. This project, more than a campaign, is an exploration of the possibilities of digital worlds in fashion, inviting audiences to interpret and engage with Wood Wood's Pre-Fall 2023 collection in a digital platform.
